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Visa Offers $100 Million To Secure Apple Card Network In A Bid To Outdo Mastercard: Report – Apple (NASDAQ:AAPL), American Express (NYSE:AXP)

Visa Inc. V has reportedly proposed a $100 million payment to Apple Inc. AAPL to secure the Apple Card network. This move comes amid fierce competition among the country’s leading payment networks. What Happened: Apple Card is up for grabs… Visa Offers $100 Million To Secure Apple Card Network In A Bid To Outdo Mastercard: Report – Apple (NASDAQ:AAPL), American Express (NYSE:AXP)

How a Marketing Automation Strategy Boosts Business ROI

Today, marketing automation isn’t just about convenience — it’s the default standard for executing marketing strategies and plans. In fact, a well-structured marketing automation strategy can be the difference between wasted effort and measurable revenue impact.

Let’s start with the basics. Marketing automation is using software and technology to simplify and automate as much of the marketing process as technologically pragmatic. It streamlines marketing efforts by aggregating and simplifying workflows, automating tasks, and running quicker and better experiments, thus optimizing resources and ultimately maximizing ROI on marketing spend.

This article will explore how marketing automation solutions can increase profitability and scale operations and help you understand common pitfalls, best practices, and strategies to generate higher ROI.

How a Marketing Automation Strategy Boosts Business ROI